Top
Data
Professional
I’m Dylan Wu.
A Data Wizard with an advanced degree in data science and nearly 8 years of experience at high-growth startups
I am a full-stack data practitioner skilled in analytics, engineering, and strategy, with experience spanning mobile search, finance, marketing, and e-commerce. Specialize in translating data into insights and building robust data foundations tailored to startups at every growth stage.
Data & Analytics Engineering
Engineer Mind
Business Strategy
Data Science
Data Strategy
Product Strategy

Experience

Career
Route
Los Angeles,  CA
Sep 2021 - Present
Staff Product Analyst

- Oct 2022 - Present

  • Transitioned to a senior IC role after a 60%+ workforce reduction, owning B2C and SaaS product lines and leading cross-functional collaboration to execute data-driven product strategies from end to end.
  • Led the launch of the first successful consumer monetization initiative, applying critical thinking to design data-driven strategies and achieve product-market fit, revealing a $2–3 million annual revenue opportunity.
  • Designed and built the first centralized customer profiling system in Databricks, capturing 150+ attributes for over 20 million users daily, unlocking insights for monetization success and shaping product roadmaps.
  • Revamped company A/B testing practices, aligning cross-functional teams on experimentation principles and eliminating data discrepancies across streaming, engineering, and BI tools.
  • Architected over 100 data models and pipelines for both B2C and B2B domains, advocating best data modeling practices and leveraging Snowflake, CI/CD pipelines, and dbt to enable scalable and reliable data solutions.
Analytics lead / Manager

- Sep 2021- Oct 2022

  • Promoted from lead to manager within 12 months, overseeing analytics for all consumer product lines.
  • Built and grew the product analytics team to 10 analysts, supporting 5+ product lines, mentoring team members, and fostering a culture of continuous learning through weekly knowledge-sharing sessions.
  • Defined and executed quarterly analytics roadmaps, aligning cross-functional teams and senior leadership to guide data-driven strategies and standardized data creation with unified user identification framework.
  • Established key metrics for supervised product lines, identified leading indicators of those key metrics, and shared data insights with the C-suite. Uncovered incidents through key metrics, collaborated with cross-functional teams, and drove a 100% improvement in app retention.
Acorns
Los Angeles,  CA
Mar 2020 - Sep 2021
Sr. Data Analyst
  • Led analytics for debit card, smart deposit, and money transfer product lines, partnering with cross-functional teams from product, engineering, marketing, operations, design, and risk to enhance user experiences.
  • Defined KPIs with leaders and business owners and developed performance dashboards for business and product.
  • Conducted advanced analyses, including Unit Economics, LTV modeling, A/B testing, and Time Series analysis, influencing product development and strategy.
Neustar
Los Angeles,  CA
Jun 2018 - Feb 2020
Data Analyst
  • Managed marketing mix modeling analysis and data assessment for Fortune 500 clients, ensuring data quality for machine learning models.
  • Consulted on data-driven marketing strategies, analyzing complex datasets using Python, SQL, and Tableau.
  • Designed data strategy to optimize runtime, coordinating with 50+ global partners, cutting project duration by half.
Zowdow
Los Angeles,  CA
May 2017 - May 2018
Data Analyst (#1 analyst Hire)
  • Designed an automated reporting system using Python, Redshift (SQL), and Tableau to track and measure KPIs.
  • Managed a data warehouse with over 10 billion records monthly, ensuring data quality and reliability.
  • Delivered insights on 100 billion search records, driving key product enhancements.
Education
University of Southern California
Master of Science in Business Analytics
Los Angeles,  CA
Dec 2016
University of Iowa
Double Majors: B.B.A. Accounting & Management Information Systems
Iowa City, IA
Dec 2016
Skills
Programming Languages:
SQL
SparkSQL
Python
PySpark
Data Stack:
Databricks
Tableau
Snowflake
Amplitude
dbt
Redshift
mParticle
Split
Optimizely
Languages:
English
Mandarin
Wu Mandarin
Contact Me!
I am currently not seeking a new role, but if you have any exciting projects or would like to discuss data, feel free to reach out.
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